Things to Consider Before Buying Used Domain Name
The first step for starting your online business is buying a valid domain name for the reliable online presence. If you are planning to purchase an old or used domain name for your business, it is advised that you must do ample research before doing the same.
Buying a used or old domain name comes with own sets of possible risks. There are chances of your site getting banned or blacklisted for the given domain name. This implies some problems could be created in approving the Google AdSense. Your business could also become prone to a wide range of ethical or legal issues in the long run. Therefore, it is important to be extra cautious when you are planning to buy a used or an old domain name for your website.
Here are some of the factors that you must consider:
Age of the Domain Name: When you wish to buy some old or a used domain name, you must consider its age as the significant SEO factor. The older the particular domain name is, the more trust value it will be having. Therefore, you must check into the history of the give domain name that it has never been mis-utilized in the past. Otherwise, the domain name could carry a penalty and could do more harm than good. You can make use of archive.org to observe what kind of web portal has been created earlier with the given domain name.
Good Domain Authority: When you are selecting a domain name, you should not just for any name. You must always ensure that you have checked its domain authority. A web portal or a blogging site with a good domain authority will always be preferred by the different search engines. Moreover, a proper domain authority will also help in drawing more traffic to your site. Before purchasing domain names, you must consider the factors like domain registration date, expiration date, and the swapping date for the given domain name.
.net, .com, or .org: There is a big myth when it comes to selecting a domain name with respect to .com, .org. and .net. Most of the business owners prefer sticking to .com. However, when it comes to your online business, the overall quality of products & services is what matters the most. You might also come across different domain names with extensions like .guru, .buzz., and so more. Majority of such domain names are not sold out. Thus, you can consider buying them.
Copyright: Before you select a particular domain name, you must check that the given name does not have any trademark or copyright. If it turns out to be a big brand, you could end up in major issues. Therefore, it is advised that you should always refrain yourself from using copyrighted or trademarked domain names.
Make sure that you select the best domain name for your online business! Look at Purple Prizes, they have decided on a unique business name and sets them apart from their competitors that have keyword optimized domains instead of a brand. For example Dream Car Giveaways is also a brand but as you can see is a keyword of Purple Prizes.